Lingl
Project start date: December 25,2013
EQUIPMENT FOR THE PRODUCTION OF CERAMIC BUILDING MATERIALS

HANS LINGL ANLAGENBAU & Verfahrenstechnik GMBH & CO. KG today is one of the leading suppliers of equipment, which is different from all the others, by the using innovative know – how, in the manufacturing process, producing and marketing, beginning from machinery and equipment for the ceramics industry, ending with a list of total reconstruction or creation of a new brick factory turnkey.

http://www.lingl.ru

Type of site

HANS LINGL & Verfahrenstechnik ANLAGENBAU GMBH & CO. KG is today the largest independent private company that offers the following services. Machines and equipment for the ceramics construction industry with its high technology, until turnkey plants for the production of bricks, tiles, facade tiles, vitrified clay pipes and refractory materials. LINGL characterizes as a modern company, that keeps pace with the times, indicating the direction of development, reliability and high quality.

Situation

We have successfully worked with HANS LINGL & Verfahrenstechnik ANLAGENBAU GMBH & CO. KG already for many years and then we had the opportunity to help them with organization of their internet marketing strategy. Unfortunately, the traffic to the website was minimal at best and the traffic that they were getting was a result of people who was searching for their name or simply coming to the site directly. There was virtually no organic traffic from the search engines.

Solution

Eventually, we realized that for to increase the website traffic we would have to get HANS LINGL & Verfahrenstechnik ANLAGENBAU GMBH & CO. KG to show up for searches which did not contain their company name. Finally, we needed them to show for general inquiries related to the brick and ceramic production, and we had planned to do this by the way of continuously marketing content, among many other services. This approach has led to customers to find out more information about the products, make purchases, whereas previously they hardly could have an idea about the product.

The results

Web traffic will continue to grow, because more and more repeated customers are satisfied and as practice shows they tell about their friends and colleagues.