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Recently, Google announced that its algorithm of search ranking will depend in large part on relevant and useful information throughout the space of the online search users. This is a subtle move from Google, which inevitably happened sooner than later.

So:

Good SEO

• the quality of the content
• the intention of the User
• the relevance of the content

Bad SEO

• Key word-stuffing
• Adlinks (added links)
• Meta tags

This is fantastic news for those content marketers who believe in the philosophy of user experience content strategy. Before this practice was intended only to create web sites and technology platforms, UI (User Interface). Now about how you can submit relevant information and experience at the right time for visitors.

Basically, Google wants brands and began to align and correct your own web and mobile content to the real needs of the consumer and what they are really looking for. Here are some basic methods of user interface, which you can keep in mind when creating your online presence:

The experience of the user. How easy is it for visitors to find the information they need? Perform some basic user research to test the navigation of your website, as well as the availability and reliability of written, find it easy to understand the content and relationship of content to your target audience.

Voice. Do I need to speak to your target audience? The content of your web resource should reflect the language and terms that your audience understands and finds informative.

Your website should be a great resource and "experience" for your audience, if you have correctly configured the appropriate internal links and the flow of visitors will be distributed on the various parts of the content. Don't think of your website as a brochure, position the the interactive tool.

For many years, we know that content is king when it comes to digital marketing.